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Strategic orientation |
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The real estate development is a high-input and risky industry which also engenders considerable rewards. The developer should perform in line with the rules of the market economy and at the same time comply with the State policies and accept the options of consumers. As investors in real estate development, aside from eluding risks, they should combine organically the basic conditions of market, national policies, consumers'option and characteristics of project. In this respect, the Company formulated a strategic development plan in the next two to three years: focusing on the southwest, northwest and central areas and forming a strategic development pattern featured by the synchronized development of the domestic and overseas market; the generally speaking, the real estate industry of our country develops in a periodic wave-like manner, with the period from the launching of market to the climax till the macro political control lasting three to five years and the mid and long-term development and investment strategy enjoying the priority; Since the fierce competition and the boom of industry also serve as a driving force for people to pursue higher taste and quality, the Company, embracing the real estate development management ideology of its distinctive characteristics, will forge top-quality projects in China in face of the capricious market.
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